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武汉体育学院学报 ›› 2025, Vol. 59 ›› Issue (4): 49-56.

• • 上一篇    下一篇

体育消费提质增效理论模型构建研究——基于90份政策文本的扎根分析

周冲1,2, 陈元欣1,2, 梁计陵3, 武红宇4   

  1. 1.华中师范大学 博士后流动站,湖北 武汉 430079
    2.华中师范大学 体育学院,湖北 武汉 430079
    3.中南大学 体育教研部,湖南 长沙 410083
    4.武汉体育学院 经济与管理学院,湖北 武汉 430079
  • 收稿日期:2025-01-26 修回日期:2025-02-24 出版日期:2025-04-15 发布日期:2025-04-30
  • 通讯作者: 陈元欣(1980-),男,河南南阳人,博士,教授,博士生导师。研究方向:体育场馆运营与体育产业。
  • 作者简介:周冲(1988-),男,湖北武汉人,博士,在站博士后。研究方向:体育消费、体育健康传播与促进。
  • 基金资助:
    国家社会科学基金重大项目(22ZD335);国家社会科学基金项目(23CTY003)

Construction of Theoretical Model for Enhancing Quality and Efficiency of Sports Consumption: A Grounded Theory Analysis Based on 90 Policy Texts

ZHOU Chong1,2, CHEN Yuanxin1,2, LIANG Jiling3, WU Hongyu4   

  1. 1. Post-doc Station, Central China Normal Univ., Wuhan 430079, China
    2. School of P.E., Central China Normal Univ., Wuhan 430079, China
    3. Dept. of P.E., Central South Univ., Changsha 410083, China
    4. School of Economics & Management, Wuhan Sports Univ., Wuhan 430079, China
  • Received:2025-01-26 Revised:2025-02-24 Online:2025-04-15 Published:2025-04-30

摘要:

基于扎根理论,对2014年至2024年间各级政府部门发布的90份促进体育消费相关政策文本进行系统分析,通过三级编码形成了46个副范畴和11个主范畴,构建了“供给端提升—需求端驱动—环境端优化”三位一体的理论模型,揭示了体育消费提质增效的影响因素及其内在逻辑。研究发现:供给端要素相互协同推动体育消费提质升级,需求端要素相互作用推动体育消费市场扩容增能,环境端要素相互配合推动体育消费生态全面优化。供给端、需求端和环境端通过三端联动,激发了体育消费提质增效的新效能。

关键词: 体育产业, 体育消费, 提质增效, 政策文本, 扎根理论

Abstract:

This paper conducted a systematic analysis of 90 policy documents related to the promotion of sports consumption issued by various government departments between 2014 and 2024 on the basis of grounded theory. Through three levels of coding, 46 sub-categories and 11 main categories were identified, and a theoretical model of “Supply-Side Improvement-Demand-Side Drive-Environment Optimization” was constructed to reveal the influencing factors and internal logic of sports consumption quality improvement and efficiency enhancement. It was found that the supply-side factors collaborate to drive the quality upgrading of sports consumption. The demand-side factors interacted to expand and empower the sports consumption market. The environmental factors worked together to comprehensively optimize the sports consumption ecosystem. Through the synergy of the supply, demand, and environmental factors, a new efficiency for sports consumption quality improvement and efficiency enhancement was generated.

Key words: sports industry, sports consumption, quality improvement and efficiency enhancement, policy text, grounded theory

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