国家社科基金资助期刊

教育部名栏建设入选期刊

中国高校百佳科技期刊

中文体育类核心期刊

中国人文社会科学核心期刊(AMI)

《中文社会科学引文索引》(CSSCI)来源期刊

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武汉体育学院学报 ›› 2025, Vol. 59 ›› Issue (4): 25-33.

• 体育人文社会学(教育部名栏) • 上一篇    下一篇

数字技术驱动公众参与全民健身公共服务治理:逻辑指向与纾困理路

李军1, 段娟娟1, 严家高1, 董蕾2, 邵雪梅1   

  1. 1.山东体育学院,山东 济南 250102
    2.山东电子职业技术学院,山东 济南 250200
  • 收稿日期:2024-04-28 修回日期:2025-03-11 出版日期:2025-04-15 发布日期:2025-04-30
  • 通讯作者: 邵雪梅(1972-),女,浙江东阳人,博士,教授,博士生导师。研究方向:体育公共服务、体育消费、体育行为组织与管理。
  • 作者简介:李军(1972-),男,山东济南人,教授,编审。研究方向:全民健身、体育管理。
  • 基金资助:
    国家社会科学基金重点项目(21ATY002)

Technology Driven Residents’ Participation in Public Service Governance of National Fitness: Logic and Breakthrough

LI Jun1, DUAN Juanjuan1, YAN Jiagao1, DONG Lei2, SHAO Xuemei1   

  1. 1. Shandong Sport Univ., Jinan 250102, China
    2. Shandong College of Electronic Tech., Jinan 250200, China
  • Received:2024-04-28 Revised:2025-03-11 Online:2025-04-15 Published:2025-04-30

摘要:

公众有效参与是新时代构建我国更高水平全民健身公共服务体系的关键检验成果,大数据、物联网与人工智能等数字技术为驱动公众积极参与全民健身公共服务治理提供了物质前提。立足于数字技术驱动公众参与全民健身公共服务治理的内涵释义与理论框架,深入剖析其治理过程中的问题,发现存在数字技术嵌入不足掣肘公众服务需求识别精准度、数字鸿沟障碍影响弱势群体治理参与效能、互动反馈渠道受阻拉低公众共同体意识、制度保障缺失滋生公众数据隐私泄露风险等阻滞壁垒。建议从紧抓数字改造与人才培养、培育技术亲民性与普适性、重塑公众需求反馈新范式与拓增公众隐私安全制度供给等方面提升全民健身公共服务个性化服务供给、便捷化流程再造、扁平化互动渠道与匿名化隐私保护水平,以期进一步为数字技术驱动公众参与全民健身公共服务治理提供理论依据与决策参考。

关键词: 数字技术驱动, 全民健身, 全民健身公共服务, 公众参与治理, 精准识别

Abstract:

Effective public participation serves as a crucial benchmark for building a higher-level national fitness public service system in the new era, while digital technologies such as big data, the Internet of Things, and artificial intelligence provide the material foundation for driving active public engagement in the governance of these services. Based on the conceptual framework of digital technology-driven public participation in national fitness public service governance. This study conducts an in-depth analysis of existing challenges. Key barriers include insufficient integration of digital technologies, inaccurate identification of public service demands, digital divide constraints reducing participation efficacy among vulnerable groups, obstructed feedback channels weakening communal engagement awareness, inadequate institutional safeguards increasing risks of public data privacy breaches. To address these issues, measures can be taken to improve personalized service delivery, streamlined administrative processes, decentralized interaction channels and anonymized data security, so as to accelerate digital transformation and talent development, to enhance technological accessibility and inclusivity, to establish new paradigms for demand feedback mechanisms and to strengthen institutional safeguards for privacy protection.. The findings provide both theoretical foundations and policy insights for leveraging digital technologies to advance participatory governance in China’s national fitness public services.

Key words: digital technology driven, national fitness, public service for national fitness, residents' participation in governance, accurate identification

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