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武汉体育学院学报 ›› 2024, Vol. 58 ›› Issue (12): 61-68.

• • 上一篇    下一篇

体育旅游场景化及其应用:探索以构建舒适物为导向的新范式

杨哲涵, 朱建中   

  1. 武汉体育学院 经济与管理学院, 湖北 武汉 430079
  • 收稿日期:2024-07-30 修回日期:2024-10-30 出版日期:2024-12-15 发布日期:2024-12-26
  • 通讯作者: 朱建中(1964-),男,湖南湘乡人,教授,博士生导师。研究方向:体育经济与管理。
  • 作者简介:杨哲涵(1998-),男,湖北黄冈人,博士研究生。研究方向:体育旅游。
  • 基金资助:
    2023年度湖北省教育厅哲学社会科学研究重点项目(23D100)

Scenarization of Sports Tourism and its Application: Exploring a New Paradigm Oriented on Building Comforts

YANG Zhehan, ZHU Jianzhong   

  1. School of Economics and Management, Wuhan Sports Univ., Wuhan 430079, China
  • Received:2024-07-30 Revised:2024-10-30 Online:2024-12-15 Published:2024-12-26

摘要:

基于场景理论,体育从体验、社群、文化符号三个方面为旅游丰富了舒适物,设计出真实性、戏剧性、合法性三个主维度及15个子维度的体育旅游场景价值观。体育旅游场景化具有内在的运行规律和维度评价体系。通过对湖北省神农架国际滑雪场体育旅游融合发展的实证检验,证明了场景评价体系的可操作性,并通过体育旅游舒适物的生成机制提出我国体育旅游业发展重点要从挖掘场景体验价值以提升消费者感知、强化场景数字发展以推动社群搭建、提取体旅文化资源以构建文化符号三方面的营造路径。

关键词: 体育旅游, 场景理论, 舒适物, 体育旅游场景化, 场景营造

Abstract:

Based on the theory of scenes, sports enrich the comfort of tourism from aspects of experience, community and cultural symbols, and demonstrate authenticity, drama and legitimacy in three main dimensions and 15 sub-dimensions. The contextualization of sports tourism has its inherent operating rules and dimension evaluation system. Through the empirical test of the integrated development of sports tourism in Shennongjia International Ski Resort in Hubei Province, the operability of the scene evaluation system is proved. Through the generation mechanism of sports tourism comforts, it is proposed that the development of China’s sports tourism should focus on three aspects: mining scene experience value to enhance consumer perception, strengthening scene digital development to promote community construction, and extracting sports tourism cultural resources to build cultural symbols.

Key words: sports tourism, theory of theory, amenities, scenarization of sports tourism, scene construction

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